WBK Soup Bar

I created a Winter campaign for Walsh Bay Kitchen’s SOUP BAR - an initiative to bring in passers-by over the lunch service. I was responsible for all creative direction, design through to food and venue image shoot. The promotional campaign consisted of PRINT: postcard, flyers, menus, table talker. DIGITAL: social posts, web banners, digital screens. NEON SIGN: an eye-catching neon sign for the venue's entry.

Infographics designed to support quotes from Ogilvy Singapore's manual: How Brands respond in the Covid-19 crisis.

A fresh new rebrand for Bella Vista Hotel across the whole venue including logo, signage, uniforms, menus & seasonal promotions.

Ogilvy Singapore engaged me to create a GIF for International Women's Day 2020. The #EachforEqual was featured, as well as an eclectic mix of Ogilvy staff from all offices around the world.

I created all branding for Swift Plus, an in-house TV communications and entertainment system for Aged Care. Designed to engage, entertain and help aged care residents communicate with the outside world.

The monumental task of designing the 100PROOF Portfolio of Wine, Spirits, Beer & Cider and Enhancements was truly a great team effort! 200 beautiful pages of carefully edited brands presented with their best foot forward. Complete with historic quotes, serving suggestions, trivia and show-stopping imagery, this is truly a bible for On-premise.

A fully immersive branding experience for the world-renowned and iconic Sydney Tower Buffet. Since the 1980s we saw the Sydney Tower Buffet's brand in gold, until now. I created a fresh new logo, branding, marketing, photography style, menus, food labels, website, social presence, indoor signage and OOH billboards. I also worked closely with the Head Chef on the styling and art direction of food photoshoots.

PORTSIDE at Sydney Opera House holds the New Year's Eve party of the year. Looking across to Circular Quay and the Sydney Harbour Bridge, its VIP and unique offering had to be conveyed in my branding of this event. I created an integrated campaign for NYE 2017 consisting of VIP invitations, social hype, EDM, venue screens and various digital and printed marketing collateral to promote this exciting event.

The Wingspan Project

Alongside Wayside Chapel's Marketing team, I created branding and promotional material for The Wingspan Project - a training and employment initiative that helps young people take control of their lives.

Wine Essentials

New branding for 100PROOF's Wine Essentials guide of bespoke solutions. A portfolio range that is relevant, quality driven and representative of current consumer trends, designed to enhance the customer's drinking experience.

I created a short intro video for Swift Media to be shown at the B&T Media Agency Awards 2019. A combination of design, bite-size copy-writing and new branding for Swift Health.

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