Swift Plus
I created all branding for Swift Plus, an in-house TV communications and entertainment system for Aged Care. Designed to engage, entertain and help aged care residents communicate with the outside world.
Wine Essentials
New branding for 100PROOF's Wine Essentials guide of bespoke solutions. A portfolio range that is relevant, quality driven and representative of current consumer trends, designed to enhance the customer's drinking experience.
Bella
A fresh new rebrand for Bella Vista Hotel across the whole venue including logo, signage, uniforms, menus & seasonal promotions.
New Years Eve
PORTSIDE at Sydney Opera House holds the New Year's Eve party of the year. Looking across to Circular Quay and the Sydney Harbour Bridge, its VIP and unique offering had to be conveyed in my branding of this event. I created an integrated campaign for NYE 2017 consisting of VIP invitations, social hype, EDM, venue screens and various digital and printed marketing collateral to promote this exciting event.
Ogilvy
Infographics designed to support quotes from Ogilvy Singapore's manual: How Brands respond in the Covid-19 crisis.
IWD
Ogilvy Singapore engaged me to create a GIF for International Women's Day 2020. The #EachforEqual was featured, as well as an eclectic mix of Ogilvy staff from all offices around the world.
Sydney Tower
A fully immersive branding experience for the world-renowned and iconic Sydney Tower Buffet. Since the 1980s we saw the Sydney Tower Buffet's brand in gold, until now. I created a fresh new logo, branding, marketing, photography style, menus, food labels, website, social presence, indoor signage and OOH billboards. I also worked closely with the Head Chef on the styling and art direction of food photoshoots.
100PROOF
The monumental task of designing the 100PROOF Portfolio of Wine, Spirits, Beer & Cider and Enhancements was truly a great team effort! 200 beautiful pages of carefully edited brands presented with their best foot forward. Complete with historic quotes, serving suggestions, trivia and show-stopping imagery, this is truly a bible for On-premise.
Wayside Chapel
Design to create meaning and help the less fortunate is my reward for working with Wayside Chapel. I have created Invitations, Youth Program branding and Marketing collateral for The Long Walk. One of my favourite clients!
WBK Soup Bar
I created a Winter campaign for Walsh Bay Kitchen’s SOUP BAR - an initiative to bring in passers-by over the lunch service. I was responsible for all creative direction, design through to food and venue image shoot. The promotional campaign consisted of PRINT: postcard, flyers, menus, table talker. DIGITAL: social posts, web banners, digital screens. NEON SIGN: an eye-catching neon sign for the venue's entry.
The Wingspan Project
Alongside Wayside Chapel's Marketing team, I created branding and promotional material for The Wingspan Project - a training and employment initiative that helps young people take control of their lives.