




A fully immersive branding experience for the world-renowned and iconic Sydney Tower Buffet. Since the 1980s we saw the Sydney Tower Buffet's brand in gold, until now. I created a fresh new logo, branding, marketing, photography style, menus, food labels, website, social presence, indoor signage and OOH billboards. I also worked closely with the Head Chef on the styling and art direction of food photoshoots.